Google Adwords is the Pay per Click-based Google product that allows advertisers to more precisely target their chosen audience. The technology that powers AdWords allows its users to define a list of words and phrases (keywords) that act as a trigger for the PPC ad. Once triggered, AdWords displays the associated advertisements (ad copy or Adtext), effectively allowing businesses to easily target those most likely to be interested in their products or services.
Google Adwords provides several advantages over other types of advertisements as following.
Immediate visibility | Complete accountability |
Budget flexibility | Terrific analytical software |